As subscriptions become a prominent business model for today’s digital services, tracking and managing our subscriptions have become frustrating. After initial research and conducting a survey, I identified these problem areas:
Identifying subscriptions
Tracking subscription expenses
Subscription billing
I created a persona based off the initial research and survey results. This helped shaped the theme of “regaining confidence and control over subscriptions.” I then did a competitive audit with existing subscription management platforms.
Competitor features were limited behind a paywall and managing subscriptions were done manually. By identifying these gaps, I was able to address the problem areas into functional features.
Identifying subscriptions → View all subscriptions in one place
Tracking subscription expenses → View overall subscription expenses
Subscription billing → Billing reminders
A subscription management app that enables users to confidently track subscriptions by viewing all their subscriptions, get billing reminders, and edit subscriptions.
I mapped out a user flow which would enable users to input their email, and all subscriptions associated with that email would automatically be pulled into the app. I consulted with a developer and had to revise the flow due to technology limitations.
This project helped me use a more user-centric approach, utilize a competitve audit to identify design gaps, and collaborate alongside developers to achieve feasible solutions. Next steps would be to test the design and iterate with feedback.
